Review article

https://doi.org/10.22522/cmr20160103

Exploring Use of Media Content Analysis in Competitive Dynamics Studies

Darko Tipurić orcid.org/0000-0001-8785-0179 ; Faculty of Economics and Business, University of Zagreb
Radoslav Barišić orcid.org/0000-0003-4330-4728 ; Ministry of Regional Development and EU Funds

Abstract

Media content analysis is commonly used as a tool for data collection in competitive dynamics research. Competitive dynamics give a comprehensive longitudinal view on competitive moves and responses effects which are measured through various models that bring insight on the consequences on performance of observed firms. Research
in competitive dynamics deeply reveals competitive behavior of firms, focusing not only on the competitive moves of one competitor but also on detailed interaction of all of them in their “market battle”. The prerequisite for the research is undoubtedly the high-quality data sources and well-designed data analysis. Presented in the paper were
a number of issues we faced during the conduct of our recent study in which 2,699 media reports on competitive moves were collected in seventeen firm dyads in Croatia.

Keywords

competitive dynamics; media content; structured content analysis; competitive moves

Hrčak ID:

170783

URI

https://hrcak.srce.hr/170783

Publication date:

18.7.2016.

Article data in other languages: croatian

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