Preliminary communication
AGRITOURISM AS A FORM OF SMALL BUSINESS IN THE EXAMPLE OF BAĆULOV DVOR
Sandra Mrvica Mađarac
; Veleučilište „Lavoslav Ružička“ u Vukovaru, Vukovar, Hrvatska
Slobodan Stojanović
orcid.org/0000-0001-6155-6115
; Veleučilište „Lavoslav Ružička“ u Vukovaru, Vukovar, Hrvatska
Lucija Vanek
orcid.org/0000-0001-8637-7842
; Veleučilište „Lavoslav Ružička“ u Vukovaru, Vukovar, Hrvatska
Abstract
Due to modern lifestyle and tourism market trends, tourists want to spend their vacation somewhere different from their place of residence and to thoroughly enjoy it. Through traditional and beautiful surroundings, agritourism (the tourism of rural economies) depicts the life of rural areas, and even enables tourists to take part in it. As such, agritourism offers an opportunity for self-employment, as well as the realization of entrepreneurial initiative through adaptation, arrangement and exploitation of the rural economy for the purpose of tourism. There are numerous possibilities when it comes to animating tourists through agritourism: presenting the life in the countryside and the rural traditions, presenting gastronomy and old crafts, offering the surplus products produced on the farm, picking fruits and herbs, making souvenirs, a cooking school, excursions, etc. Baćulov dvor in Primošten Burnji is a good example of the realization of entrepreneurial initiative through agritourism. The estate includes a group of small one-storey stone houses with dvor (the main house) located in the centre. Baćulov dvor has traditional Dalmatian rooms: “kužina” (a kitchen; it is a room containing a fireplace), “tineja” (a room for special occasions), a cellar, a bedroom equipped with traditional furniture, an oil mill, a water tank and a barn. Its offer, along with various organized workshops (picking olives and figs, workshops in stone craft, participating in the preparation of food, making traditional souvenirs and krtolas (baskets), also provides the tourists specific qualities of this region by portraying the way of life in the past and “primoštenske užance” (Primošten revels).
Keywords
agritourism; entrepreneurship; tourist animation; Baćulov dvor
Hrčak ID:
170937
URI
Publication date:
19.12.2016.
Visits: 1.837 *