Professional paper
HEALTH TOURISM IN THE CONTEXT OF TOURISM DEVELOPMENT OF VARAŽDIN COUNTY
Ivo Kunst
; Institut za turizam, Zagreb
Neda Telišman-Košuta
; Institut za turizam, Zagreb
Neven Ivandić
; Institut za turizam, Zagreb
Abstract
Despite its long tradition as a health resort, the quality/abundance of thermo-mineral
water in Varaždinske Toplice, and the increasing demand for health tourism on a
global scale, Varaždin County is still not sufficiently internationally recognized for its
health-tourism product. Namely, mostly due to the overall lack of investment not only
in the health and accommodation facilities, but in the overall communal infrastructure
in previous years, Varaždinske Toplice, today, give the impression of a ‘tired’, and insufficiently
cared for spa destination oriented primarily on providing health services to
people who cannot afford aanything better. Recognizing the growth potential of health
tourism worldwide, this work highlights the need for a thorough market restructuration
of the health tourism product of Varaždinske Toplice. Further, in accordance with
international trends and good practice is spa tourism product development, the authors
propose an integrated concept/model for health tourism development for the
whole Varaždin county.
Keywords
health tourism; Varaždin County; development model
Hrčak ID:
170958
URI
Publication date:
30.12.2016.
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