Preliminary communication
https://doi.org/10.20867/thm.10.3-4.11
COMMUNICATION BETWEEN THE HOTEL FACILITY AND THE MARKET
Branka Berc Radišić
; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia
Abstract
To sell its product, the hotel facility needs to communicate with its partners on the market. Guests and potential guests, tourist agencies, businesses, and the environment — participants in creating the hotel product — are partners o f the hotel facility, together with the transmitters of hotel messages.
Keywords
hotel facility; market; partners; guests; sale
Hrčak ID:
181429
URI
Publication date:
30.12.2004.
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