Review article
https://doi.org/10.20867/thm.4.2.2
Social impacts of modernisation in the choice of tourist destination
Boris Banovac
; Faculty of Law, University of Rijeka, Rijeka, Croatia
Željko Boneta
; High school "A. Mohorovičić", Rijeka, Croatia
Abstract
This work deals with the influence of the socio-cultural factors in the tourist' decisions upon the choice of tourist destinations. The author's attention is primarily directed towards the analysis of social background consisting of "uncontrolled marketing variables" which are essential in the segmentation of the tourist product of destination. The work is composed of two parts. The introductory, theoretical part refers to the analysis of the socio-cultural atmosphere in which the attitudes, the aspirations and the needs influencing the tourist conduct are shaped. In the other, empirical part of the work the authors analyse the results of the longitudinal research of the socio-cultural aspects of the tourist demand made in the period between 1994. and 1997. in the hotels in the istrians district. The influence of the publicity means in the choice of istria as a tourist destination is examined in correlation with socio-cultural and demographic variables such as: sex, age, qualification, profession, as well as in the context of the modernising processes in the emitting countries. The special aspect of the research is presented by the socio-linguistic analysis of the slogans which, in the opinion of the tourists, express the peculiarity of the Istrian tourists product best. By this, the experienced dimension of the Istria as
a destination is affected.
Keywords
tourist destination; publicity; socio-cultural influence; advertising slogans
Hrčak ID:
182021
URI
Publication date:
30.12.1998.
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