Preliminary communication
https://doi.org/10.20867/thm.4.1.15
Marketing identity of Croatian Danube Basin as a tourism destination
Marcel Meler
; Ekonomski fakultet, Sveučilište Josipa Juija Strossmayera Osijek, Hrvatska
Abstract
The purpose of a characteristic identity of Croatian Danube Basin is, among other things, to transform this region from an object into a subject of all events, not only in Croatia but also on a broader political and economic scale. In terms of time, the identity of Croatian Danube Basin can, of course, be observed as connected with the past, with the present or with the future. This paper sets forth a possible future identity of Croatian Danube Basin, based on the tenets of the past and of the present and supported by a strategic theoretical organization of exploiting and directing the natural, social, human and other resources; an additional part of this paper discusses also the region’s tourist identity. The author especially emphasizes the unmistakable quality of natural and other attractive resources of Croatian Danube Basin, their polyvalence
with other tourism destinations in Eastern Croatia, as well as their integrability within the total tourism product of the Republic of Croatia.
Keywords
Croatian Danube Basin; identity; marketing; tourism destination; tourism product
Hrčak ID:
182116
URI
Publication date:
30.7.1998.
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