Original scientific paper
https://doi.org/10.20867/thm.1.1.15
Structure and interdependence of the marketing system of touroperators
Tonka Pančić Kombol
; Hotelijerski fakultet Opatija, Sveučilište u Rijeci, Hrvatska
Abstract
Following the current insights into the tourism marketing spheres and applying the systems theory, this paper takes into account the decomposition of the tourism system and aims at separating the touroperators’ and travel agencies’ component and their respective products and services. The touroperator’s
marketing system is defined as a separate system formed through relationships with various subjects present on the market for the purpose of creating and placing at the market individual package arrangements as products. The structure and interdependence of the touroperator’s marketing system is determined through research and description of touroperators’ and travel agencies’ functions and their respective relationships and connections with the relevant subjects on the tourism market.
Keywords
touroperators’ market system; system structure; touroperator retail and receptive function of travel agencies
Hrčak ID:
182695
URI
Publication date:
30.6.1995.
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