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Original scientific paper

RE-EVALUATING A STRATEGIC MODEL FOR TOURISM DESTINATIONS - PRACTICAL IMPLEMENTATION OF THEORIES AND CONCEPTS

Marko Koščak ; Faculty of Tourism, University of Maribor, Maribor, Slovenia
Tony O’Rourke ; ; Institute of Banking and Finance, London, United Kingdom
Dinko Bilić ; Croatian Communication Association


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Abstract

In this paper we seek to identify what we see as a dysfunctional barrier in the development of environmentally and economically sustainable tourism at a local level. Changing shifts in tourism markets have led to the greater importance of sustainable tourism initiatives, which by their very nature will tend to have a locally oriented concept, as opposed to a national or international concept. Our research used four comparative case-studies to consider the potential advantage of locally focused bottom-up tourism models based on coalitions of key local actors over top-down models based on national or international structures.

Keywords

tourism destination, bottom-up approach, local coalition, multi-stakeholders concept, destination management

Hrčak ID:

183665

URI

https://hrcak.srce.hr/183665

Article data in other languages: croatian

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