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Original scientific paper

Adolescent perception of electronic media ethical values in context of sociodemographic characteristics and media literacy

Danijel Labaš orcid id
Dražen Maleš orcid id

Full text: croatian pdf 229 Kb

page 211-229

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Different social groups increased exposure to the media connected with media’s change of role from “seventh power” to the "fourth estate", brought to those circumstances that impose the need for media education to a wide audience. Due to a large amount of media and their general availability, the subject of their influence is now, more than ever, children and youth – or in other words, most sensitive parts of society. Given that there is no formal media education in Croatia in form of school subject, classes, or some extracurricular activities, in the vast jungle of media literacy, children are left on they own or they can rely on their parents who are in many cases inadequately educated about media themselves. Since the result of it can often be a shallow and uncritical perception of media communication, the question on how adolescent perceive ethics and ethical values in the media is being imposed. Out of the isolated factors like level of parental education, family’s financial situation and gender structure, it is determined that there are gender differences in perception of ethics, where females show a higher amount of sensitivity for ethical questions, but it is not connected with any of the factors. On the other hand, a perception of ethical values of the male adolescent is related to a level of education of their fathers and it is lower at those adolescents whose fathers have a lower education, which imposes new questions of the general need for media literacy and education, especially with children and adolescents.


adolescents, electronic media, media literacy, media ethics

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Article data in other languages: croatian

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