Preliminary communication
https://doi.org/10.31192/np.16.1.9
Factors for making a voter’s decision – an example of the election for the Mayor of Zagreb 2017.
Predrag Haramija
orcid.org/0000-0002-1675-4996
Andrijana Mušura Gabor
Abstract
The paper explores the extent to which factors considered to be the basis for the decision-making of the voters have influenced the election of the mayor of Zagreb 2017. Too short and poorly managed election campaign was not able to change before it formed voter’s preference, and is responsible for weak recognition of the program of most candidates. Voters ‘preferences are formed on the basis of the candidate’s characteristics. Result of the election suggests that for the majority of the citizens’ management experience of the candidates was far more important than party engagement.
Keywords
elections; voter behavior; candidates; election programs
Hrčak ID:
196235
URI
Publication date:
22.3.2018.
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