Preliminary communication

Scenarios for Improving Business of a Beekeeping Farm – Case Study

Branka Šakić-Bobić orcid.org/0000-0001-9372-7628 ; University in Zagreb, Faculty of Agriculture in Zagreb, Croatia
Danijel Merkaš
Maja-Mihaela Salopek
Marta Sremić
Jasmina Vagan
Tajana Čop orcid.org/0000-0002-1792-263X ; University in Zagreb, Faculty of Agriculture in Zagreb, Croatia

Abstract

The aim of this paper is to detect possibilities for improving business of the selected beekeeping farm which has four scenarios available: 1. migratory beekeeping; 2. increasing the range of products; 3. selling at market places and open-air shops; and 4. export of honey. Increased range of products and export to a foreign market proved to be the most profitable scenarios, but scenarios can be combined as well.

Keywords

beekeeping; case study; competitiveness; efficiency; family farm; scenarios

Hrčak ID:

214213

URI

https://hrcak.srce.hr/214213

Publication date:

14.12.2018.

Article data in other languages: croatian

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