Original scientific paper
ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR)
Renata Peroš
; National museum Zadar
Full text: croatian pdf 220 Kb
page 76-103
downloads: 965
cite
APA 6th Edition
Peroš, R. (2015). ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR). Hum, 10 (14), 104-104. Retrieved from https://hrcak.srce.hr/216292
MLA 8th Edition
Peroš, Renata. "ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR)." Hum, vol. 10, no. 14, 2015, pp. 104-104. https://hrcak.srce.hr/216292. Accessed 4 May 2024.
Chicago 17th Edition
Peroš, Renata. "ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR)." Hum 10, no. 14 (2015): 104-104. https://hrcak.srce.hr/216292
Harvard
Peroš, R. (2015). 'ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR)', Hum, 10(14), pp. 104-104. Available at: https://hrcak.srce.hr/216292 (Accessed 04 May 2024)
Vancouver
Peroš R. ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR). Hum [Internet]. 2015 [cited 2024 May 04];10(14):104-104. Available from: https://hrcak.srce.hr/216292
IEEE
R. Peroš, "ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR)", Hum, vol.10, no. 14, pp. 104-104, 2015. [Online]. Available: https://hrcak.srce.hr/216292. [Accessed: 04 May 2024]
Full text: english pdf 22 Kb
page 104-104
downloads: 153
cite
APA 6th Edition
Peroš, R. (2015). ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR). Hum, 10 (14), 104-104. Retrieved from https://hrcak.srce.hr/216292
MLA 8th Edition
Peroš, Renata. "ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR)." Hum, vol. 10, no. 14, 2015, pp. 104-104. https://hrcak.srce.hr/216292. Accessed 4 May 2024.
Chicago 17th Edition
Peroš, Renata. "ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR)." Hum 10, no. 14 (2015): 104-104. https://hrcak.srce.hr/216292
Harvard
Peroš, R. (2015). 'ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR)', Hum, 10(14), pp. 104-104. Available at: https://hrcak.srce.hr/216292 (Accessed 04 May 2024)
Vancouver
Peroš R. ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR). Hum [Internet]. 2015 [cited 2024 May 04];10(14):104-104. Available from: https://hrcak.srce.hr/216292
IEEE
R. Peroš, "ROLE OF THE SOCIAL NETWORK FACEBOOK IN
COMMUNICATION WITH MUSEUM VISITORS
(ON THE EXAMPLE OF NATIONAL MUSEUM
ZADAR)", Hum, vol.10, no. 14, pp. 104-104, 2015. [Online]. Available: https://hrcak.srce.hr/216292. [Accessed: 04 May 2024]
Abstract
Museums become active participants of the network society with development
of internet. In fact, social networks are already an important
platform of the museum in communication with users, thus the National
Museum Zadar offers all the information crucial for its work through
the social network Facebook. The aim of this paper is to examine the
role, scope and significance of Facebook in communication of National
Museum Zadar with its visitors. Questionnaire research method was
conducted on the sample of 123 visitors of National Museum Zadar during
July and August, 2015. The main research results point to the conclusion
that social network Facebook is a very important communication
channel, but not the most significant source of information in relation
to other mass media. Research results represent potential guidelines for
designing communication strategy of the Museum in social media.
Keywords
museum; museum communication; social networks; Facebook
Hrčak ID:
216292
URI
https://hrcak.srce.hr/216292
Publication date:
16.12.2015.
Article data in other languages:
croatian
Visits: 2.006
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