Original scientific paper
https://doi.org/10.31192/np.17.1.1
Action film heroines at the beginning of the new millennium
Irena Sever Globan
orcid.org/0000-0001-6214-9124
; Department of Communication Studies, Catholic University of Croatia, Zagreb, Croatia
Ana Kralj
; Associate at RTL television, Zagreb, Croatia
Abstract
Contemporary media are one of the factors that shape personal and social identity as well as social values on a global level, and in particular defining and shaping gender roles. They are often presented in the media through various stereotypes. While traditionally male characteristics are accentuated as more valuable, women in the media (especially the fiction ones) are reduced to the object of male desire. The article is therefore trying to find out whether there have been any changes in the last decade given the (non)stereotypical representation of film heroes and heroines of the action genre in Hollywood blockbusters. Using the method of content analysis, we have analysed 86 protagonists and major characters in the ten most watched films according to »Yearly Box Office« between 2007 and 2016. It was concluded that gender stereotypes are still present in action film successes, especially given the mall presence of female major characters and erotization and objectification of the female body.
Keywords
media; gender roles; stereotypes; action films; film heroes
Hrčak ID:
218150
URI
Publication date:
26.3.2019.
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