Conference paper
MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN
Vatroslav Zovko
; Croatian Society for Pharmacoeconomics and Health Economics, Zagreb
Full text: croatian pdf 210 Kb
page 72-78
downloads: 420
cite
APA 6th Edition
Zovko, V. (2018). MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN. Hrana u zdravlju i bolesti, Specijalno izdanje (10. Štamparovi dani), 72-78. Retrieved from https://hrcak.srce.hr/218631
MLA 8th Edition
Zovko, Vatroslav. "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN." Hrana u zdravlju i bolesti, vol. Specijalno izdanje, no. 10. Štamparovi dani, 2018, pp. 72-78. https://hrcak.srce.hr/218631. Accessed 3 May 2024.
Chicago 17th Edition
Zovko, Vatroslav. "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN." Hrana u zdravlju i bolesti Specijalno izdanje, no. 10. Štamparovi dani (2018): 72-78. https://hrcak.srce.hr/218631
Harvard
Zovko, V. (2018). 'MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN', Hrana u zdravlju i bolesti, Specijalno izdanje(10. Štamparovi dani), pp. 72-78. Available at: https://hrcak.srce.hr/218631 (Accessed 03 May 2024)
Vancouver
Zovko V. MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN. Hrana u zdravlju i bolesti [Internet]. 2018 [cited 2024 May 03];Specijalno izdanje(10. Štamparovi dani):72-78. Available from: https://hrcak.srce.hr/218631
IEEE
V. Zovko, "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN", Hrana u zdravlju i bolesti, vol.Specijalno izdanje, no. 10. Štamparovi dani, pp. 72-78, 2018. [Online]. Available: https://hrcak.srce.hr/218631. [Accessed: 03 May 2024]
Full text: english pdf 210 Kb
page 72-78
downloads: 237
cite
APA 6th Edition
Zovko, V. (2018). MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN. Hrana u zdravlju i bolesti, Specijalno izdanje (10. Štamparovi dani), 72-78. Retrieved from https://hrcak.srce.hr/218631
MLA 8th Edition
Zovko, Vatroslav. "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN." Hrana u zdravlju i bolesti, vol. Specijalno izdanje, no. 10. Štamparovi dani, 2018, pp. 72-78. https://hrcak.srce.hr/218631. Accessed 3 May 2024.
Chicago 17th Edition
Zovko, Vatroslav. "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN." Hrana u zdravlju i bolesti Specijalno izdanje, no. 10. Štamparovi dani (2018): 72-78. https://hrcak.srce.hr/218631
Harvard
Zovko, V. (2018). 'MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN', Hrana u zdravlju i bolesti, Specijalno izdanje(10. Štamparovi dani), pp. 72-78. Available at: https://hrcak.srce.hr/218631 (Accessed 03 May 2024)
Vancouver
Zovko V. MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN. Hrana u zdravlju i bolesti [Internet]. 2018 [cited 2024 May 03];Specijalno izdanje(10. Štamparovi dani):72-78. Available from: https://hrcak.srce.hr/218631
IEEE
V. Zovko, "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN", Hrana u zdravlju i bolesti, vol.Specijalno izdanje, no. 10. Štamparovi dani, pp. 72-78, 2018. [Online]. Available: https://hrcak.srce.hr/218631. [Accessed: 03 May 2024]
Abstract
Obesity in children become a worldwide epidemic, especially in developed world. Health care authorities all over the world have different approaches to obesity issues that range from public health campaigns to more restrictive approach to strictly regulate or ban advertising campaigns of foods marketed to children. Most of paper address only one marketing mix tool – promotion. Other tools are neglected in the context of non-healthy food consumption and potential impact to obesity epidemic in young children.
This paper defines marketing mix and analyzes marketing mix tools used in marketing of food and beverage aimed at young children. Each tool is described with the impact to non-healthy food consumption among children together with possible strategies aimed to control non-healthy food consumption that are implemented in various countries and settings. These strategies are challenged related to their success in preventing obesity epidemic in young children. In conclusion, it is argued that future investigation is needed that would consider the impact of entire marketing mix to consumption of non-healthy food in young children.
Keywords
obesity; marketing mix; non-healthy foods; children; public health
Hrčak ID:
218631
URI
https://hrcak.srce.hr/218631
Publication date:
31.12.2018.
Article data in other languages:
croatian
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