Preliminary communication

EDUCATION AGAINST/ OR FOR THE AGGRESSIVE MARKET’S ROLE IN POST - MODERN SOCIETY

Jana Bezenšek ; Faculty of Education, University of Maribor; Maribor, Slovenia

Abstract

In the worldwide situation, provided by the rapid global process which have created a new social and cultural environment with unusual and adverse attitudes and antagonisms, the market has become a new educator: between family, school and social environment. Focused on population in strongly consumer oriented society, education for consumer behaviour about the rules of the market and social organisation of the sphere exchanges are of central importance to their individual and global social order. This is clearly the case in mass media debates on discussions on consumer learning, activities and sites. The author considers the main theories and suggests possible models on the pertinent social relationship and cultural influences in which consumption is embedded. She draws attention on, that favours consideration of a broader range of social relationship and cultural and contextual influences and points out how consumption-related learning for active education may originate outside the aggressive market behaviour.

Keywords

education; market; consumer behaviour

Hrčak ID:

21514

URI

https://hrcak.srce.hr/21514

Publication date:

28.9.2007.

Article data in other languages: croatian

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