Original scientific paper
https://doi.org/10.47960/271-0457.2019.1.1.151
COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS
Valentina Vukmirović
; Faculty of Organisational Sciences, University of Belgrade, Belgrade, Serbia
Full text: croatian pdf 374 Kb
page 151-161
downloads: 312
cite
APA 6th Edition
Vukmirović, V. (2019). COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS. South Eastern European Journal of Communication, 1 (1), 162-162. https://doi.org/10.47960/271-0457.2019.1.1.151
MLA 8th Edition
Vukmirović, Valentina. "COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS." South Eastern European Journal of Communication, vol. 1, no. 1, 2019, pp. 162-162. https://doi.org/10.47960/271-0457.2019.1.1.151. Accessed 24 May 2024.
Chicago 17th Edition
Vukmirović, Valentina. "COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS." South Eastern European Journal of Communication 1, no. 1 (2019): 162-162. https://doi.org/10.47960/271-0457.2019.1.1.151
Harvard
Vukmirović, V. (2019). 'COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS', South Eastern European Journal of Communication, 1(1), pp. 162-162. https://doi.org/10.47960/271-0457.2019.1.1.151
Vancouver
Vukmirović V. COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS. South Eastern European Journal of Communication [Internet]. 2019 [cited 2024 May 24];1(1):162-162. https://doi.org/10.47960/271-0457.2019.1.1.151
IEEE
V. Vukmirović, "COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS", South Eastern European Journal of Communication, vol.1, no. 1, pp. 162-162, 2019. [Online]. https://doi.org/10.47960/271-0457.2019.1.1.151
Full text: english pdf 29 Kb
page 162-162
downloads: 107
cite
APA 6th Edition
Vukmirović, V. (2019). COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS. South Eastern European Journal of Communication, 1 (1), 162-162. https://doi.org/10.47960/271-0457.2019.1.1.151
MLA 8th Edition
Vukmirović, Valentina. "COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS." South Eastern European Journal of Communication, vol. 1, no. 1, 2019, pp. 162-162. https://doi.org/10.47960/271-0457.2019.1.1.151. Accessed 24 May 2024.
Chicago 17th Edition
Vukmirović, Valentina. "COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS." South Eastern European Journal of Communication 1, no. 1 (2019): 162-162. https://doi.org/10.47960/271-0457.2019.1.1.151
Harvard
Vukmirović, V. (2019). 'COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS', South Eastern European Journal of Communication, 1(1), pp. 162-162. https://doi.org/10.47960/271-0457.2019.1.1.151
Vancouver
Vukmirović V. COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS. South Eastern European Journal of Communication [Internet]. 2019 [cited 2024 May 24];1(1):162-162. https://doi.org/10.47960/271-0457.2019.1.1.151
IEEE
V. Vukmirović, "COMMUNICATION OF SOCIALLY RESPONSIBLE BUSINESS IN CONTEMPORARY MEDIA: THE ATTITUDES AND PREFERENCES OF GENERATION Y MEMBERS", South Eastern European Journal of Communication, vol.1, no. 1, pp. 162-162, 2019. [Online]. https://doi.org/10.47960/271-0457.2019.1.1.151
Abstract
By realizing CSR activities, organizations can achieve multiple positive effects, such as establishing
and improving relationships with key stakeholders, generating profits and attracting investment, gaining and supporting consumers who become promoters of the organization and its products, and
building and improving corporate image. Modern consumers highly value organizations’ efforts to
support and contribute to the development of local communities in which they operate. Since modern
media emergence has transformed the way in which information is exchanged with key stakeholders, first of all consumers, CSR activities communication should be adapted to new channels of communication and preferences of target audiences. In the near future, members of generation Y will make up most of the working people and the largest consumer group, while researches indicate that this
demographic group creates preferences towards organizations based on the perception of their social engagement. Therefore, in this paper, the role of modern media in efficient communication of corporate social responsibility and its potential for establishing and improving customer relations in domestic business practice are researched.
Keywords
corporate social responsibility; contemporary media; improving customer relations; generation Y
Hrčak ID:
233067
URI
https://hrcak.srce.hr/233067
Publication date:
28.6.2019.
Article data in other languages:
croatian
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