Economic Review, Vol. 71 No. 1, 2020.
Original scientific paper
https://doi.org/10.32910/ep.71.1.2
COMPETITIVE ACTION REPERTOIRE IN THE TELECOMMUNICATIONS INDUSTRY
Darko Tipurić
Tereza Barun
Abstract
Our paper describes how competitive action repertoire concept and the external regulatory environment influence the performance of a firm in the regulated telecommunications sector. Based on panel data of 103 firms across Europe that provide fixed broadband Internet to end customers during the time period of 3 years, results indicate that aggressiveness and the complexity of an offer have a positive relationship with market share growth. Contrary to widespread views, we find that the most aggressive firms in the market in fact lose market share on a year-on-year basis. Our results suggest that complexity and aggressiveness have a positive relationship with changes in market share gains and that the effects hold for non-regulated firms, but not for regulated ones.
Keywords
competitive dynamics; competitive repertoire; regulation; telecommunications industry; fixed broadband
Hrčak ID:
234809
URI
Publication date:
27.2.2020.
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