Informatologia, Vol. 41 No. 1, 2008.
NEW MEDIA FOR THE NEW AUDIENCE
; Faculty of Political Science, University of Zagreb, Zagreb, Croatia
Silvio Šop ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia
Full text: croatian pdf 303 Kb
APA 6th Edition
Mučalo, M. & Šop, S. (2008). NEW MEDIA FOR THE NEW AUDIENCE. Informatologia, 41 (1), 51-55. Retrieved from https://hrcak.srce.hr/21831
MLA 8th Edition
Mučalo, Marina and Silvio Šop. "NEW MEDIA FOR THE NEW AUDIENCE." Informatologia, vol. 41, no. 1, 2008, pp. 51-55. https://hrcak.srce.hr/21831. Accessed 31 Mar. 2023.
Chicago 17th Edition
Mučalo, Marina and Silvio Šop. "NEW MEDIA FOR THE NEW AUDIENCE." Informatologia 41, no. 1 (2008): 51-55. https://hrcak.srce.hr/21831
Mučalo, M., and Šop, S. (2008). 'NEW MEDIA FOR THE NEW AUDIENCE', Informatologia, 41(1), pp. 51-55. Available at: https://hrcak.srce.hr/21831 (Accessed 31 March 2023)
Mučalo M, Šop S. NEW MEDIA FOR THE NEW AUDIENCE. Informatologia [Internet]. 2008 [cited 2023 March 31];41(1):51-55. Available from: https://hrcak.srce.hr/21831
M. Mučalo and S. Šop, "NEW MEDIA FOR THE NEW AUDIENCE", Informatologia, vol.41, no. 1, pp. 51-55, 2008. [Online]. Available: https://hrcak.srce.hr/21831. [Accessed: 31 March 2023]
Digital technology is the main key of the huge technological changes in media in the beginning of 21st century. Old media had to adopt for the new public. Instead of being passive consumers, audience is now creating and sharing media content. As the result of major changes, new kind of journalism is formed – citizen journalism, followed by the new kind of media – parcipatory media. In order to survive, old media are trying to adopt by enlarging media content offer. Internet pages with podcasts, forums, blogs, chats and on-demand media, special divisions for citizen journalism, buying amateur photograph and audio/video material, constant interaction and communication many-to-many, transparency etc. are the elements of media convergency, which can not be ignored any more.
digitalization, parcipatory media, citizen journalism, convergency
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