Other

Marketing of the City and University Library Osijek through the presence in “Glas Slavonije” during the period from 2000 to 2018

Jelena Diklić ; St. Clement’s School, Toronto, Kanada
Srđan Lukačević orcid.org/0000-0002-1071-1098 ; Sveučilište Josipa Jurja Strossmayera u Osijeku, Gradska i sveučilišna knjižnica Osijek
Kornelija Petr Balog orcid.org/0000-0002-4970-9446 ; Sveučilište Josipa Jurja Strossmayera u Osijeku, Filozofski fakultet

Abstract

The paper will considering how nonprofit marketing and other tools can be utilized to better represent the library in the community. The purposes of this paper is to demonstrate the importance of the Public library in the community. As a place where all library patrons can access needed information, public libraries play an essential role of educating, informing and continuously developing its patrons. Results of the conducted survey reveal how marketing activities of the Public and University library Osijek impact the image of the library in the media. The survey included the analysis of the historical articles from the local newspaper “Glas Slavonije” which featured Public and University library Osijek, throughout the course of the past 18 years.

Keywords

Gradska i sveučilišna knjižnica Osijek, Glas Slavonije, local community, marketing, users

Hrčak ID:

239619

URI

https://hrcak.srce.hr/239619

Publication date:

22.5.2019.

Article data in other languages: croatian

Visits: 1.211 *