Professional paper

CHALLENGES IN THE PERCEPTION AND TRANSLATION OF ENGLISH BUSINESS TERMS IN THE CROATIAN LANGUAGE

Ivana Bratić orcid.org/0009-0003-0024-8129 ; Veleučilište u Šibeniku, Šibenik, Hrvatska
Ivana Kardum Goleš orcid.org/0000-0002-0819-8555 ; Veleučilište u Šibeniku, Šibenik, Hrvatska
Goran Crnica orcid.org/0000-0001-8635-3023 ; Veleučilište u Šibeniku, Šibenik, Hrvatska

Abstract

We can all witness that the global economy, the use of the Internet and social media have result-ed in a greater number of English business terms circulating on the global level, thus inevitably affecting the Croatian language as well. In this article, the authors observe different translations of certain frequently used business English terms from the course books and differences in their perception in English and Croatian language. These differences may be due to students` immer-sion in the new social and educational environment, their previous knowledge of English lan-guage and their acquisition of new vocabulary for specific purposes during their studies at the Polytechnic of Šibenik.

Keywords

globalization, conceptual meaning, the language in context, social background, translations.

Hrčak ID:

241622

URI

https://hrcak.srce.hr/241622

Publication date:

27.7.2020.

Article data in other languages: croatian

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