Review article
https://doi.org/10.21857/mwo1vcjpvy
The Key Determinants in Planning and Creating the Concept of Modern Shopping Centres
Martina Briš Alić
; Faculty of Economics in Osijek, Josip Jurj Strossmayer University in Osijek, Osijek, Croatia
Martina Harc
orcid.org/0000-0002-7207-9032
; Croatian Academy of Sciences and Arts, The Institute for Scientific and Artistic Work in Osijek, Osijek, Croatia
Sanja Romić
; Properta d.o.o., Osijek, Croatia
Abstract
Shopping centres as modern consumer structures are a result of present consumer lifestyle and hence form an inevitable part of everyday life. This paper presents the key determinants necessary for planning and creating a successful modern shopping centre. Five key determinants have been defined: study of potential consumer market; location and accessibility; competition; size and design of the centre; composition of lessees. The paper further presents the correlation of the key factors. It has been concluded that only after all the afore-mentioned factors are satisfied, the result may be a successful and profitable project. The analysis of the case of the Portanova Shopping Centre in Osijek has proved this thesis. The data have been gathered from primary and secondary sources. Primary data have been gathered by applying the monitoring and poll conducting methods, whilst the studies carried out earlier and the data provided by the shopping centres have served as the secondary source.
Keywords
location; retail trade; competition; composition of lessees; shopping centre
Hrčak ID:
250758
URI
Publication date:
15.11.2020.
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