Preliminary communication
https://doi.org/10.21857/yrvgqteol9
ANALYSIS OF BUSINESS PROBLEMS OF SMALL AND INDEPENDENT TRADERS IN VARAŽDIN COUNTY
IVICA ČREPINKO
; Libertas međunarodno sveučilište, Zagreb
DINKO PRIMORAC
; Sveučilište Sjever, Koprivnica
GORAN KOZINA
; Sveučilište Sjever, Koprivnica
Abstract
This paper analysis a business problems of small and independent traders
e.g. their impact on the development of the economy in northwestern Croatia;
especially Varaždin County. Since small and independent traders are extremely
important for the trade in northwestern Croatia, this paper aims to show their
impact on certain factors in the economy and to synthesize the basic problems
that affect their development. Through empirical research the paper identifies
the strengths and weaknesses of independent traders. Through the analysis in
the research this paper contributes to a better understanding of the business
of small and independent retailers, moreover the importance of the need for
their good positioning in the market, and better connections with regular and
potential consumers.
Keywords
retail; Varazdin county; small independent traders.
Hrčak ID:
269149
URI
Publication date:
27.12.2021.
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