Original scientific paper

https://doi.org/10.33128/ag.83.3.2

Visitor satisfaction by offer of tourist family farms in Dubrovnik – Neretva County

Željka Mesić orcid.org/0000-0002-9349-1560 ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Nina Bebić ; studentica Agronomskog fakulteta Sveučilišta u Zagrebu, Zagreb, Hrvatska
Marina Tomić Maksan ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska

Abstract

The aim of this paper is to examine the familiarity of visitors with the offer of tourist family farms in Dubrovnik - Neretva County, to determine the characteristics of demand and visitors satisfaction with the overall offer of tourist family farms. A survey was conducted on a sample of 111 visitors. The results showed that the majority of visitors were poorly or partially familiar with the offer of tourist family farms, where most of them were informed about the offer through the recommendation of friends and relatives. For most visitors, this was their first visit to a tourist farm in the last year. Main reason for visiting tourist family farms was healthy food, having pleasure of eating local specialities, quality time with their friends and family, and an escape from urban crowds. Visitors are satisfied with the overall offer of tourist farms, whereby they were most pleased with the warmth and kindness of the hosts, food and drink variety, the comfort of the accommodation, while they was less satisfied with the possibilities in participating in agricultural activities and the lack of animals on visited farms. The results of this research provide valuable information to tourist family farms for the purpose of supply planning and marketing activities.

Keywords

Dubrovnik – Neretva County; survey; rural tourism; visitors satisfaction

Hrčak ID:

275611

URI

https://hrcak.srce.hr/275611

Publication date:

21.4.2022.

Article data in other languages: croatian

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