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Management : Journal of Contemporary Management Issues, Vol. 27 No. 2, 2022.

Erratum

https://doi.org/10.30924/mjcmi.27.2.1

CORRIGENDUM TO: “CONSUMER-BASED BRAND EQUITY: DO BRAND RELATIONSHIPS MATTER?” [Management 27(1) 191–212] (https://doi.org/10.30924/mjcmi.27.1.11)

Maja Konečnik Ruzzier orcid id orcid.org/0000-0002-9776-1863 ; University of Ljubljana, Faculty of Economics and Business
Nuša Petek ; University of Ljubljana, Faculty of Economics and Business
Mojca Bavdaž orcid id orcid.org/0000-0003-1924-7516 ; University of Ljubljana, Faculty of Economics and Business

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Abstract

We regret that the Table 1 (pp 194-195), published in “CONSUMER-BASED BRAND EQUITY: DO BRAND RELATIONSHIPS MATTER?”, is incomplete. The corrected Table 1 is included into this corrigendum.

Keywords

consumer-based brand equity; brand management; brand relationship; brand loyalty; brand awareness; brand image; perceived quality

Hrčak ID:

280839

URI

https://hrcak.srce.hr/280839

Publication date:

30.12.2022.

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