Preliminary communication
https://doi.org/10.46672/aet.8.2.2
The Generation Z Sustainable Fashion Concept
Ana Markuz
orcid.org/0000-0001-8839-5585
; Ministry of Regional Development and EU Funds, Republic of Croatia
Mihael Plećaš
orcid.org/0000-0002-8971-2543
; Libertas International University, Zagreb, Croatia
Doroteja Ban
; VERN University, Zagreb, Croatia
Abstract
Making fashion sustainable is a demand imposed upon producers, designers, and the entire fashion industry by Generation Z, which was raised free from all taboo topics, strongly supporting differences, and seriously stepping toward changes tailored to their own measures, thus pressuring the shaping of the fashion industry according to the principles of sustainable development. The awareness of Earth’s limited resources is heightened with this generation and there are strong predispositions that it will be the one, as opposed
to Generation Y, to bring fashion to a much more sustainable level, for which, as this paper shows, they will not lack courage nor willingness.
Keywords
Generation Z; sustainable fashion; sustainable development; fashion industry transformation
Hrčak ID:
288229
URI
Publication date:
22.12.2022.
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