Original scientific paper

Consumer behavior and attitudes at Zagreb sauerkraut market

Damir Kovačić
Branka Šakić

Abstract

In the last few years there has been an increased competition in the domestic market of sauerkraut. To adapt to market changes producers must respect consumer requirements. The goal of this research was to determine consumer requirements for sauerkraut in the Zagreb market. In this research a desk analysis of the market, a detailed interview (n=11) and a consumer survey (n=100) were used. The results of this research give sauerkraut producers an informational basis for a marketing program.

Keywords

Sauerkraut; consumer; survey

Hrčak ID:

2591

URI

https://hrcak.srce.hr/2591

Publication date:

10.12.2005.

Article data in other languages: croatian

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