Preliminary communication

Pandemic and other challenges in wine business of Kutjevo wine region

Lari Hadelan orcid.org/0000-0002-8499-0771 ; Sveučilište u Zagrebu Agronomski fakultet, Zavod za agrarnu ekonomiku i ruralni razvoj, Svetošimunska cesta 25a, Zagreb
Antonija Antonić ; Prvostupnica studija Agrarna ekonomika, Sveučilište u Zagrebu Agronomski fakultet
Mateja Jež Rogelj ; Sveučilište u Zagrebu Agronomski fakultet, Zavod za agrarnu ekonomiku i ruralni razvoj, Svetošimunska cesta 25a, Zagreb
Tihana Kovačićek ; Sveučilište u Zagrebu Agronomski fakultet, Zavod za agrarnu ekonomiku i ruralni razvoj, Svetošimunska cesta 25a, Zagreb

Abstract

Kutjevo wine region is one of the most famous localities of grape and wine production in Croatia. The aim of the article is to present the condition, problems and challenges of the winegrowers in the vineyard of Kutjevo. For this purpose, an interview was conducted with three winemakers of different sizes, production and market orientation. Winemakers agree that the high quality of grapes and wine from the Kutjevo wine region is its main advantage. Most of the sales are generated in the HoReCa sector, especially in the summer months on the Adriatic coast. They consider the shortage of labour as one of the problems and see rural tourism as an effective upgrading of their wine business. The coronavirus pandemic caused a significant drop in sales. Climatic changes are manifested in the form of increasingly frequent weather events that cause mechanical damage in the vineyard.

Keywords

Kutjevo wine region, Graševina, interview, pandemic

Hrčak ID:

306151

URI

https://hrcak.srce.hr/306151

Publication date:

1.7.2023.

Article data in other languages: croatian

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