Original scientific paper
https://doi.org/10.46917/st.14.1.1
Political communication of the president of the Republic of Serbia, Aleksandar Vučić due to mass shootings in 2023
Ana Mlinarić
; VERN University, Zagreb, Croatia
Nikolina Borčić
orcid.org/0000-0003-3929-4758
; VERN University, Zagreb, Croatia
Abstract
The analysis of political communication in crisis situations is focused
on the strategies and methods leaders apply to confront challenges and
effectively manage the situation, thereby strengthening public trust.
The aim of this research is to analyze and illustrate the communication
approach of the President of Serbia, Aleksandar Vučić, during the
series of mass murders in 2023. This event represents a national tragedy
that has raised questions about social conditions and contributed to a
political crisis. The research sample consists of three televised addresses
and three interviews given by President Aleksandar Vučić in response
to the tragedy. An inductive qualitative text analysis was applied to
identify the main themes and sub-themes in Vučić’s statements, and
a qualitative content analysis was used to analyze communication
strategies and tactics. The research results indicate crisis communication
that is distinguished by persuasion tactics, and the choice of themes,
sub-themes, and perspectives of speech reflects the interplay between
rhetorical text formation, responses to the mass murders, and the
context of a protest-political framework.
Keywords
political communication; crisis communication; political image; persuasion strategies
Hrčak ID:
312112
URI
Publication date:
22.12.2023.
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