Original scientific paper
https://doi.org/10.18045/zbefri.2023.2.449
The role of risk factors, partner compatibility, organizational creativity and co-creation value on firm performance: evidence from SMEs in Vietnam*
Tran Thi Van Trang
orcid.org/0000-0002-3769-6115
Mai Ngoc Khuong
Abstract
This research aims to analyze how risk and compatibility between partners affect
organizational creativity, co-creation value, and firm performance in a developing
economy. The PLS-SEM method was utilized to process and evaluate a dataset of
454 valid cases from property owners, chief executives, vice presidents, broad
assistants, and department managers of SMEs in Vietnam. The results validated
the connections between risk variables, partner compatibility, organizational
creativity, co-creation value, and firm performance. This study further enhances
the current knowledge base in the realm of partner selection and provides valuable
insights that can be applied in managerial contexts. Companies must consider
external factors like risk and partner compatibility to improve organizational
creativity, co-creation value, and firm performance. While risk factors, partner
compatibility, organizational creativity, co-creation value, and business
performance have garnered significant attention in academic circles globally,
there is a shortage of studies exploring the interrelationships among these five
phenomena together. This research is one of the initial studies that presents a
complete model elucidating the interconnections between different categories.
Keywords
risk factors; partner compatibility; organizational creativity; co-creation value and firm performance;
Hrčak ID:
312456
URI
Publication date:
28.12.2023.
Visits: 834 *