Business Excellence, Vol. 1 No. 2, 2007.
Preliminary communication
THE QUALITY OF THERMAL CENTRES OF HRVATSKO ZAGORJE REGION
Kristina Bučar
; Faculty of Economics and Business, University of Zagreb, Croatia
Sanda Renko
; Faculty of Economics and Business, University of Zagreb, Croatia
Abstract
Republic of Croatia with its preserved environment has distinct advantage in comparison to all other tourist destinations in the Mediterranean. Although Croatia has various natural and social tourist resources in its continental part, the main reasons for visiting Croatia, for many people, are „blue sea and the bright sun“, as well as long well-indented coast with a specific Mediterranean climate. However, some changes in tourists' needs led to changes in tourists' workers opinions as they began to understand the necessity of implementation of quality in all segments of the business - particularly in the service area. This paper shows characteristics of one type of tourism – thermal spa. They are presented through the study of the quality satisfaction level with the offered services in the thermal centres Hrvatsko zagorje region: Krapinske, Tuheljske, Jezerčice and Stubičke spa. The results of the study point out very high level of respondents' satisfaction with the quality of services offered in hotels, and the high level of dissatisfaction with services offered out of hotels.
Keywords
Hrvatsko zagorje; thermal spa; quality; services
Hrčak ID:
38533
URI
Publication date:
28.12.2007.
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