Preliminary communication

ROLE OF MANAGEMENT IN STIMULATING ENTREPRENEURIAL ACTIVITIES OP LARGE CROATIAN COMPANIES

Bojan Morić Milovanović ; Faculty of Economics Zagreb

Abstract

This paper attempts to advance the theory of the role and importance of corporate entrepreneurship in modern firms via an integrative framework. Fundamental theoretical elements of corporate entrepreneurship are demonstrated through experiences of Croatian enterprises with activities linked to management support of entrepreneurial activity including the existing state of implementation and progress of such efforts within the observed enterprises. Via a survey conducted among 150 large Croatian corporations the research attempt it to demonstrate the linkages between management support of entrepreneurial activity within the observed enterprises, as one of the antecedents to the creation of sustainable entrepreneurship within a company and creative intensity of innovations and inventions.

Keywords

corporate entrepreneurship; management; innovations; inventions

Hrčak ID:

41061

URI

https://hrcak.srce.hr/41061

Publication date:

30.6.2009.

Article data in other languages: croatian

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