Review article

Determinants of customer satisfaction with service encounter

Ariana Nefat ; Sveučilište Jurja Dobrile u Puli, Odjel ekonomije i turizma "Dr. Mijo Mirković"
Nika Paus ; Pakom d.o.o.

Abstract

Service encounters are the focal point of a customer’s perception of a service in terms of its quality, value and customer satisfaction. The paper researches the influence of the components of a service encounter on customer satisfaction. Among several factors that determine customer satisfaction the quality of service, which is related to the characteristics of service, plays an important role. However, a direct insight into the reasons that make a service encounter satisfactory or unsatisfactory is provided by the critical incident technique, where causes of dis/satisfaction differ primarily depending on whether they derive from interpersonal contact or from contact with technology. The evidence of service, which includes people, process and the physical evidence, plays a critical role in a customer’s dis/satisfaction. The influence of these elements cannot be observed separately; it must be observed in their interaction during the delivery of service and their strongest effect is achieved during face-to-face service encounters that have the characteristics of a theatre metaphor. Even though a high level of satisfaction may be achieved after the recovery of a service, enterprises should aim to conduct excellent service encounters right from the start.

Keywords

service encounter; customer satisfaction; service quality; evidence of service; service recovery

Hrčak ID:

53069

URI

https://hrcak.srce.hr/53069

Publication date:

29.12.2008.

Article data in other languages: croatian

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