Skoči na glavni sadržaj

Market-Tržište , Vol. 20 No. 2, 2008.

  • Datum izdavanja: 29.12.2008.
  • Objavljen na Hrčku: 10.06.2010.

Sadržaj

Puni tekst

Corporate communications impact on corporate image and corporate competitiveness (str. 0-0)

Valentina Pirić
Izvorni znanstveni članak


Destination image and key drivers of perceived destination attractiveness (str. 163-178)

Darko Prebežac, Josip Mikulić
Prethodno priopćenje


FBIH financial market segmentation on the basis of image factors (str. 0-0)

Arnela Bevanda
Prethodno priopćenje


Determinants of customer satisfaction with service encounter (str. 0-0)

Ariana Nefat, Nika Paus
Pregledni rad


Measuring instruments of corporate reputation (str. 0-0)

Damir Grgić
Pregledni rad


Uvodnik (str. 131-132)

Editorial preface (str. 131-132)

Đurđana Ozretić Došen
Uvodnik


Marušić, M.: Plan marketinga (str. 253-255)

Željko Kukurin
Recenzija, Prikaz slučaja


Cannes Lions 2008 (str. 257-259)

Natalia Anić, Emanuel Tutek
Ostalo


Posjeta: 31.333 *