Original scientific paper
https://doi.org/10.37741/t.73.4.4
Rural Tourism Elites’ Impact on Tourism Evolution in Ethnic Regions
Zhen Guo
; School of Management, Xiamen University, Xiamen, Fujian, China
Shaogui Xu
; School of Cultural Tourism and Public Administration, Fujian Normal University, Fuzhou, China
Huan Chen
; Shenzhen Tourism College, Jinan University, Shenzhen, Guangdong, China;
Rob Law
; Asia-Pacific Academy of Economics and Management, Faculty of Business Administration, University of Macau, Macau, China
Mu Zhang
; Shenzhen Tourism College, Jinan University, Shenzhen, Guangdong, China
Abstract
The elite group is an essential force in rural space production, which plays a non-negligible role in rural development. Amid the backdrop of the rural revitalisation strategy, tourism development in ethnic areas is booming under the guidance of rural tourism elites. Through a series of unstructured and semi-structured interviews, the mechanism of rural tourism elites is explained, and the factors affecting their role are identified based on the destination life cycle theory and push-pull theory. Results show the following: (1) The development of rural tourism has experienced the stages of exploration, involvement, development and consolidation. (2) Rural tourism elites have played leading, coordinating, guiding, and demonstrating roles in different stages of rural development. (3) Rural tourism elites are affected by both push and pull factors in participating in rural tourism. Push factors include personal experience and spiritual quality. Pull factors include government, market, and social network.
Keywords
rural tourism elite; ethnic village; influencing factor, tourism area lifecycle model, push-pull theory
Hrčak ID:
337339
URI
Publication date:
31.10.2025.
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