Tehnički vjesnik, Vol. 33 No. 3, 2026.
Izvorni znanstveni članak
https://doi.org/10.17559/TV-20250613002745
The Plastic Materials in the "VUCA" World: Ambidexterity as a Necessity
Rajna Lečić
; Academy of Technical Vocational Education, Katarine Ambrozić 3, 11000 Beograd, Serbia
Slavka Nikolić
; University of Novi Sad, Faculty of Technical Sciences, Trg Dositeja Obradovića 6, 21000 Novi Sad, Serbia
Maša Bukurov
orcid.org/0000-0002-6171-2226
; University of Novi Sad, Faculty of Technical Sciences, Trg Dositeja Obradovića 6, 21000 Novi Sad, Serbia
*
Miodrag Strak
; Block Build doo Bor, Serbia
Nikola Oluški
; University of Novi Sad, Faculty of Technical Sciences, Trg Dositeja Obradovića 6, 21000 Novi Sad, Serbia
* Dopisni autor.
Sažetak
The Plastic material, just like the Roman god Janus, has two faces. One face which emphasizes versatility and blessings of plastics, and the other, which unfortunately can be reduced to the term "reasonable concern". We live in a world marked by the crisis of growth and development, uncertain implications of technological discoveries, ecological degradation, and increased difficulty in achieving competitiveness. It is more obvious that modernity abounds with Volatility, Uncertainty, Complexity, and Ambiguity, forming a so-called VUCA world. This work considers a new conceptual and operational framework, based on understanding the VUCA world, which produces paradoxes personified in different contextual conditions in which organizations operate by balancing current and future sustainability. Considering the fact that competitive advantage is fleeting, it is necessary to critically observe the new reality and understand ambidexterity as a sophisticated concept of development and management ability. Changes should be wiser, more innovative, faster, and more effectively applied. The additional goal is to indicate the importance of a multidisciplinary and systematic approach in a time full of numerous dilemmas and unsolved issues of sustainable development, whereupon ambidexterity is a very important strategic priority.
Ključne riječi
ambidexterity; competitiveness; innovation capacity; plastic material; VUCA
Hrčak ID:
346725
URI
Datum izdavanja:
30.4.2026.
Posjeta: 0 *