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https://doi.org/10.20867/thm.32.3.13

Development of industrial heritage based on memorable tourism experiences: a cultural trendsetter perspective

Tihomil Matković ; University or Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia
Josipa Forjan ; Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business, Department of Quantitative Methods and Informatics, Osijek, Croati *
Ivana Jobst orcid id orcid.org/0000-0002-6870-6865 ; Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business, Department of Quantitative Methods and Informatics, Osijek, Croatia

* Dopisni autor.


Puni tekst: engleski pdf 1.314 Kb

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Sažetak

Purpose – Tourist destinations play a strategic role in economic development as tourism
offerings respond to changing visitor expectations. Policymakers promote cultural tourism as
a form of special interest tourism to reduce seasonality and improve sustainability. Industrial
heritage represents a niche segment offering opportunities for differentiated, experiencebased travel.
Methodology/Design/Approach – This study examines intention formation toward industrial
heritage tourism among cultural trendsetters in contexts where such tourism remains
prospective. Using a sample of 342 respondents, the Memorable Tourism Experience (MTE)
framework is applied to analyse expectation-based visit intentions.
Findings – Confirmatory factor analysis confirms the validity and reliability of the MTE
scale. Multiple regression analysis reveals that selected MTE dimensions significantly
predict intention to visit industrial heritage sites under expectation-based conditions (R² =
0.301, F(7,329) = 20.255, p < 0.001).
Originality of the research – The findings offer a new perspective on experiential cultural
tourism by highlighting the role of cultural trendsetters in shaping industrial heritage tourism.
It raises new questions related to assessing the potential of sustainable tourism development
based on industrial heritage. The study contributes to extending the validated MTE framework
into the domain of industrial heritage tourism and introduces a novel intention measurement
scale (INT-IH) applicable across heritage tourism contexts.

Ključne riječi

cultural tourism, memorable tourism experience, industrial heritage, cultural trendsetters, multivariate data analysis

Hrčak ID:

346825

URI

https://hrcak.srce.hr/346825

Datum izdavanja:

4.5.2026.

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