Prethodno priopćenje
https://doi.org/10.20901/pm.63.2.07
Digital Diplomacy and FIMI-related Communication: Russian Embassy Facebook Activity in the Adriatic-Balkan Region*
Marko Roško
; Sveučilište u Dubrovniku, Fakultet za medije i odnose s javnošću
Marijana Musladin
; Sveučilište u Dubrovniku, Fakultet za medije i odnose s javnošću
Ivana Grkeš Tošović
orcid.org/0009-0008-7155-1041
; Sveučilište u Dubrovniku, Fakultet za medije i odnose s javnošću
Sažetak
This article examines Facebook communication by the official pages of Russian embassies in Croatia, Slovenia, Bosnia and Herzegovina, Serbia, and Montenegro between 2019 and 2023. Based on a manual quantitative content analysis of 6,996 posts, the study distinguishes between routine diplomatic communication and FIMI-related communication. It analyses the volume, temporal distribution, and dominant topics of FIMI-related posts, focusing on how broader Russian geopolitical narratives were adapted to local political contexts in the post-Yugoslav space. The findings show that embassy communication combined ordinary public diplomacy with narratives delegitimising Ukraine, NATO, the EU, and the United States, while also drawing on disputes and vulnerabilities related to Kosovo, Republika Srpska, the Dayton Agreement, and Montenegro’s relations with Russia. Embassy activity in Croatia and Slovenia declined after the 2022 platform restrictions, whereas activity in Serbia, Bosnia and Herzegovina, and Montenegro remained more sustained.
Ključne riječi
Digital Diplomacy; Foreign Information Manipulation and Interference (FIMI); Disinformation; Adriatic-Balkan Region; Ukraine War
Hrčak ID:
349751
URI
Datum izdavanja:
24.7.2026.
Posjeta: 0 *