Skoči na glavni sadržaj

Tourism and hospitality management, Vol. 9 No. 2, 2003.

Izvorni znanstveni članak

https://doi.org/10.20867/thm.9.2.6

LEXICAL ASPECT OF HOTEL BROCHURES

Nevenka Blažević ; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia

Puni tekst: njemački pdf 1.802 Kb

str. 57-64

preuzimanja: 466

citiraj

Sažetak

Propaganda is the most important marketing instrument in the hotel industry. Every propaganda campaign pays special attention to the linguistic aspect of the propaganda materials. This paper analyzes the lexical aspect of hotel brochures. The most frequent lexical patterns are listed and sorted as they appear in hotel
brochures. The terms used in hotel brochures have informative and emotional function. Emotional function is usually expressed by adjectives. Adjectives, as well as the other lexical terms, should be chosen carefully, because each wrong word may cause negative consequences.

Ključne riječi

lexical aspect; hotel brochures; lexical patterns

Hrčak ID:

181469

URI

https://hrcak.srce.hr/181469

Datum izdavanja:

30.12.2003.

Podaci na drugim jezicima: hrvatski njemački

Posjeta: 1.520 *