Prethodno priopćenje
https://doi.org/10.46672/aet.9.2.2
RESIDENT SATISFACTION WITH TOURISM OFFER – EXAMPLE OF ISLAND TOURISM DESTINATION
Sanja Raspor Janković
; Veleučilište u Rijeci
Paolina Matas
; Veleučilište u Rijeci
Sažetak
Purpose: The purpose of this research paper was to study the perception and satisfaction of the local population with the tourism offer of a selected island tourism destination. The research objective was to assess the residents’ satisfaction level with regard to individual elements of the offer, and to determine the impact of individual elements of the offer on total resident satisfaction with the tourism destination.
Methodology: The research is based on primary data collected through a questionnaire. Th variables in the questionnaire were taken from Muresan et al. (2019) and the Qualitest model. The sample comprised residents of the selected island tourism destination. The collected data were analysed via descriptive statistical analysis methods, and by implementing the exploratory
factor analysis and multiple regression analysis.
Results: The research results show that the local population has a positive attitude toward the tourism offer of the observed island tourism destination. Also, we corroborated a significant and positive impact of satisfaction with individual elements of the tourism offer on total resident satisfaction with the tourism destination.
Conclusion: This research fills the gap in literature by observing elements of the tourism offer as predictors of resident satisfaction with the tourism destination. Also, the results can serve as a source of additional information to destination management organisations in creating development policies and strategies.
Ključne riječi
local population, resident satisfaction, resident perception, tourism offer, island destination
Hrčak ID:
311465
URI
Datum izdavanja:
15.12.2023.
Posjeta: 881 *