Pregledni rad
https://doi.org/10.32676/n.11.1.6
Main determinants of effective crisis communication in health institutions
Goran Pejaković
orcid.org/0000-0001-9352-2112
; Hrvatska bolnica „Dr. fra Mato Nikolić“ Nova Bila, Travnik
Mladen Čuturić
; Hrvatska bolnica „Dr. fra Mato Nikolić“ Nova Bila, Travnik
Sažetak
Crisis communication is a form of communication that must be present in all organizations and
in every period of their existence. The importance of communication, including crisis
communication, is especially emphasized in healthcare because it is an activity that takes care
for people's health and life. The purpose of this paper is to explain the key determinants of
crisis communication in healthcare institutions. In this way, it will contribute to a better
understanding of the crisis communication process, as well as to the strengthening of the
capacity of healthcare institutions to deal with crisis situations. The descriptive-analytical
method of the existing literature on the subject was applied in the paper. The paper identifies
the possibilities of applying theories and models of crisis communication in healthcare
institutions in order to preserve their reputation and implement activities in crisis management.
The paper also proposes recommendations for effective crisis communication in healthcare
institutions as an inherent part of the crisis management and decision-making process.
Ključne riječi
crisis, crisis communication, organization, healthcare
Hrčak ID:
341057
URI
Datum izdavanja:
12.12.2025.
Posjeta: 938 *