Izvorni znanstveni članak
THE EFFECTS OF KNOWLEDGE INTENSIVE ACTIVITIES ON BEING CUSTOMER-ORIENTED: A RESEARCH ANALYSIS IN METALWORKING MANUFACTURING
Bulent AYDIN
; Gebze Institute of Technology, Istanbul
Adnan CEYLAN
; Gebze Institute of Technology, Istanbul
Sažetak
In this study, we have constructed an original model and
carried out a research analysis in metalworking manufacturing.
The main subject of the research model is to investigate the
customer orientation depending on the factors of knowledge
intensive activities; and the aim is to contribute to businesses as
well as academic researchers, about the related subject. The
knowledge intensive activities are related with the learning
capacity of the organizations and they are: systems orientation,
organizational climate for learning orientation, knowledge
acquisition and utilization orientation, and information sharing
and dissemination orientation. To perform the research analysis
in the related sector, we have formed a survey instrument after
a detailed investigation of the literature and applied it on a
number of 578 employees of the metalworking firms. Based on
the results, it has been determined that the constructed model is
significant (at the p<0.001 level) and at the same time
customer orientation has significant correlations with all the
knowledge intensive activities (at the p<0.001 level).
Additionally, the total explained variance of customer
orientation depending on the knowledge intensive activities has
come out as the value of 0.77.
Ključne riječi
knowledge intensive activities; customer orientation
Hrčak ID:
60118
URI
Datum izdavanja:
31.10.2010.
Posjeta: 2.233 *