hrcak mascot   Srce   HID

Original scientific paper

SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR

Sanja Bijakšić ; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina
Brano Markić ; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina
Slavo Kukić ; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina

Fulltext: english, pdf (605 KB) pages 1-11 downloads: 469* cite
APA 6th Edition
Bijakšić, S., Markić, B. & Kukić, S. (2014). SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR. Informatologia, 47 (1), 1-11. Retrieved from https://hrcak.srce.hr/120461
MLA 8th Edition
Bijakšić, Sanja, et al. "SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR." Informatologia, vol. 47, no. 1, 2014, pp. 1-11. https://hrcak.srce.hr/120461. Accessed 12 Apr. 2021.
Chicago 17th Edition
Bijakšić, Sanja, Brano Markić and Slavo Kukić. "SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR." Informatologia 47, no. 1 (2014): 1-11. https://hrcak.srce.hr/120461
Harvard
Bijakšić, S., Markić, B., and Kukić, S. (2014). 'SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR', Informatologia, 47(1), pp. 1-11. Available at: https://hrcak.srce.hr/120461 (Accessed 12 April 2021)
Vancouver
Bijakšić S, Markić B, Kukić S. SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR. Informatologia [Internet]. 2014 [cited 2021 April 12];47(1):1-11. Available from: https://hrcak.srce.hr/120461
IEEE
S. Bijakšić, B. Markić and S. Kukić, "SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR", Informatologia, vol.47, no. 1, pp. 1-11, 2014. [Online]. Available: https://hrcak.srce.hr/120461. [Accessed: 12 April 2021]

Abstracts
Knowledge management is a general framework, concept that comprises the knowledge discovery process, learning techniques and collection of data mining algorithms. The paper researches the possibilities and advantages of supervised learning and knowledge base within the whole knowledge management in the process of market research. Knowledge management is a general concept of organizing, extracting, deployment und using the knowledge within an organization. The final goal is addition of the new knowledge in all functional areas of organization and use of knowledge to achieve strategic advantages and realize the defined and accepted goals of the organization. The paper is focused on marketing and discovering customers’ behavior determined by their demographic characteristics. It is shown in the paper that the supervised learning and knowledge base as components of knowledge management may be successfully implemented in marketing in description and forecasting of customers’ behavior.

Keywords
marketing knowledge management supervised learning; knowledge base; customer behavior

Hrčak ID: 120461

URI
https://hrcak.srce.hr/120461

[croatian]

Visits: 1.019 *