Skoči na glavni sadržaj

Agronomski glasnik : Glasilo Hrvatskog agronomskog društva, Vol. 75 No. 5-6, 2013.

Izvorni znanstveni članak

CONSUMER PREFERENCES AND RESTAURANTS OFFER OF FRUIT WINES IN ZAGREB AREA

Tea Karlić ; Zagreb, Hrvatska
Lari Hadelan orcid id orcid.org/0000-0002-8499-0771 ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Željka Mesić ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska

Puni tekst: hrvatski pdf 1.256 Kb

str. 279-294

preuzimanja: 387

citiraj

Sažetak

Although the fruit wine industry is significantly smaller than the industry of grape wine or beer, in recent years consumer interest in fruit wine consumption has significantly increased. In Croatia production of fruit wine has not reached the commercial level yet. Fruit wines are poorly represented in the market despite the existence of good conditions for the production of various types of fruit. This paper analyses consumer familiarity with fruit wines, their attitudes and preferences, as well as the offer of fruit wines in Croatian restaurants. The survey was conducted on fifty randomly selected respondents from Zagreb County obtaining data on their attitudes and preferences of fruit wines. The second part of the research includes 31 restaurants in the city of Zagreb and Zagreb County where data on the representation of fruit wines in their offer were obtained. Consumers of fruit wine are usually women aged between 30 and 40 years. The most commonly consumed fruit wine within more than 70% of consumers is blackberry wine. Although the majority of consumers drink fruit wines less than once a month, 86% of all respondents said they were interested in tasting the new species that they had not consumed yet. Only two of the thirty-one surveyed restaurants in their offer provide fruit wines. Analysis of the results show that there is a strong consumer interest in this type of beverage, but at the same time, the offer of fruit wines in restaurants is very poor. However, consumers' preferences show that the fruit wines production has a significant market potential that has not yet been recognized and exploited.

Ključne riječi

fruit wine; market offer; preference; consumer

Hrčak ID:

124897

URI

https://hrcak.srce.hr/124897

Datum izdavanja:

7.7.2014.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.227 *