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SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND

Aila Ahonen ; JAMK University of Applied Sciences, Sport Business School, Vierumäki, Finland
Jari Lämsä ; Research Institute for Olympic Sports in Finland
Antti Mero ; Faculty of Sport and Health Sciences, Jyväskylä University, Jyväskylä, Finland
Ari Karimäki ; Culture and Sport Services, City of Jyväskylä, Jyväskylä, Finland

Puni tekst: engleski, pdf (377 KB) str. 27-48 preuzimanja: 167* citiraj
APA 6th Edition
Ahonen, A., Lämsä, J., Mero, A. i Karimäki, A. (2016). SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND. Acta turistica, 28 (1), 27-48. Preuzeto s https://hrcak.srce.hr/161378
MLA 8th Edition
Ahonen, Aila, et al. "SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND." Acta turistica, vol. 28, br. 1, 2016, str. 27-48. https://hrcak.srce.hr/161378. Citirano 12.04.2021.
Chicago 17th Edition
Ahonen, Aila, Jari Lämsä, Antti Mero i Ari Karimäki. "SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND." Acta turistica 28, br. 1 (2016): 27-48. https://hrcak.srce.hr/161378
Harvard
Ahonen, A., et al. (2016). 'SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND', Acta turistica, 28(1), str. 27-48. Preuzeto s: https://hrcak.srce.hr/161378 (Datum pristupa: 12.04.2021.)
Vancouver
Ahonen A, Lämsä J, Mero A, Karimäki A. SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND. Acta turistica [Internet]. 2016 [pristupljeno 12.04.2021.];28(1):27-48. Dostupno na: https://hrcak.srce.hr/161378
IEEE
A. Ahonen, J. Lämsä, A. Mero i A. Karimäki, "SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND", Acta turistica, vol.28, br. 1, str. 27-48, 2016. [Online]. Dostupno na: https://hrcak.srce.hr/161378. [Citirano: 12.04.2021.]
Puni tekst: hrvatski, pdf (377 KB) str. 27-48 preuzimanja: 209* citiraj
APA 6th Edition
Ahonen, A., Lämsä, J., Mero, A. i Karimäki, A. (2016). BRENDIRANJE FINSKOG GRADA SREDNJE VELIČINE KAO GRADA SPORTA. Acta turistica, 28 (1), 27-48. Preuzeto s https://hrcak.srce.hr/161378
MLA 8th Edition
Ahonen, Aila, et al. "BRENDIRANJE FINSKOG GRADA SREDNJE VELIČINE KAO GRADA SPORTA." Acta turistica, vol. 28, br. 1, 2016, str. 27-48. https://hrcak.srce.hr/161378. Citirano 12.04.2021.
Chicago 17th Edition
Ahonen, Aila, Jari Lämsä, Antti Mero i Ari Karimäki. "BRENDIRANJE FINSKOG GRADA SREDNJE VELIČINE KAO GRADA SPORTA." Acta turistica 28, br. 1 (2016): 27-48. https://hrcak.srce.hr/161378
Harvard
Ahonen, A., et al. (2016). 'BRENDIRANJE FINSKOG GRADA SREDNJE VELIČINE KAO GRADA SPORTA', Acta turistica, 28(1), str. 27-48. Preuzeto s: https://hrcak.srce.hr/161378 (Datum pristupa: 12.04.2021.)
Vancouver
Ahonen A, Lämsä J, Mero A, Karimäki A. BRENDIRANJE FINSKOG GRADA SREDNJE VELIČINE KAO GRADA SPORTA. Acta turistica [Internet]. 2016 [pristupljeno 12.04.2021.];28(1):27-48. Dostupno na: https://hrcak.srce.hr/161378
IEEE
A. Ahonen, J. Lämsä, A. Mero i A. Karimäki, "BRENDIRANJE FINSKOG GRADA SREDNJE VELIČINE KAO GRADA SPORTA", Acta turistica, vol.28, br. 1, str. 27-48, 2016. [Online]. Dostupno na: https://hrcak.srce.hr/161378. [Citirano: 12.04.2021.]

Sažetak
Global competition amongst cities has grown and branding has lately become an important part of cities’ strategies. The aim of this paper is to study the brand stakeholders’ perceptions of the sport city brand of a mid-sized city, Jyväskylä, in Finland. The authors conducted in-depth interviews with eleven city leaders and sport managers who had an influence on the sport brand of the city of Jyväskylä. The results show that in the minds of the respondents Jyväskylä has a strong image as a sport city. It stems from sports education, sports events, strong sports clubs, and active citizens. The results indicate that sports, and sporting events in particular, could be a key element in developing the brand image of the city of Jyväskylä. The results emphasize the importance of a closer cooperation and brand thinking amongst the stakeholders in order to develop the sport city brand of Jyväskylä.

Ključne riječi
city branding; place branding; sport brand

Hrčak ID: 161378

URI
https://hrcak.srce.hr/161378

[hrvatski]

Posjeta: 695 *