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Hotel image and branding and characteristics of Croatia's hotel industry

Tonka Pančić Kombol ; Hotelijerski fakultet Opatija, Sveučilište u Rijeci, Hrvatska

Puni tekst: hrvatski, pdf (3 MB) str. 381-391 preuzimanja: 218* citiraj
APA 6th Edition
Pančić Kombol, T. (1995). Imidž i marka hotela te specifičnosti u hrvatskom hotelijerstvu. Tourism and hospitality management, 1 (2), 381-391. Preuzeto s https://hrcak.srce.hr/182628
MLA 8th Edition
Pančić Kombol, Tonka. "Imidž i marka hotela te specifičnosti u hrvatskom hotelijerstvu." Tourism and hospitality management, vol. 1, br. 2, 1995, str. 381-391. https://hrcak.srce.hr/182628. Citirano 20.09.2020.
Chicago 17th Edition
Pančić Kombol, Tonka. "Imidž i marka hotela te specifičnosti u hrvatskom hotelijerstvu." Tourism and hospitality management 1, br. 2 (1995): 381-391. https://hrcak.srce.hr/182628
Harvard
Pančić Kombol, T. (1995). 'Imidž i marka hotela te specifičnosti u hrvatskom hotelijerstvu', Tourism and hospitality management, 1(2), str. 381-391. Preuzeto s: https://hrcak.srce.hr/182628 (Datum pristupa: 20.09.2020.)
Vancouver
Pančić Kombol T. Imidž i marka hotela te specifičnosti u hrvatskom hotelijerstvu. Tourism and hospitality management [Internet]. 1995 [pristupljeno 20.09.2020.];1(2):381-391. Dostupno na: https://hrcak.srce.hr/182628
IEEE
T. Pančić Kombol, "Imidž i marka hotela te specifičnosti u hrvatskom hotelijerstvu", Tourism and hospitality management, vol.1, br. 2, str. 381-391, 1995. [Online]. Dostupno na: https://hrcak.srce.hr/182628. [Citirano: 20.09.2020.]

Sažetak
On the World and European market, and in scientific and trade publications marketing principles for creating the hotel product, as well as quality hotel management have been developed, confirmed and defined, and form firm foundations for hotel image and branding development.
An understanding for the hotel as a product whose name is connected with quality of services and offer in the customer’s mind is not made use in the development of Croatia’s hotel industry.
The paper emphasises the importance of representing the hotel as a product. The development characteristics of Croatia’s hotel industry for which hotels were not developed using branding, instead as a single hotel offer for mass tourism, are underlined. The education of managers and marketing experts will play a major role in solving the development problems of Croatia’s hotel industry.

Ključne riječi
Brand; image; quality; Croatia’s hotel industry

Hrčak ID: 182628

URI
https://hrcak.srce.hr/182628

[hrvatski]

Posjeta: 458 *