hrcak mascot   Srce   HID

Izvorni znanstveni članak

“PUSH-PULL” ANALYSIS TOWARDS CREATING HOLISTIC MARKETING OF THE CULTURAL HERITAGE TOURISM DESTINATION: THE CASE STUDY OF DUBROVNIK

Deša Karamehmedović   ORCID icon orcid.org/0000-0001-8140-9067 ; Herzegovina University

Puni tekst: engleski, pdf (348 KB) str. 29-51 preuzimanja: 1.074* citiraj
APA 6th Edition
Karamehmedović, D. (2018). “PUSH-PULL” ANALYSIS TOWARDS CREATING HOLISTIC MARKETING OF THE CULTURAL HERITAGE TOURISM DESTINATION: THE CASE STUDY OF DUBROVNIK. Ekonomska misao i praksa, (1), 29-51. Preuzeto s https://hrcak.srce.hr/202271
MLA 8th Edition
Karamehmedović, Deša. "“PUSH-PULL” ANALYSIS TOWARDS CREATING HOLISTIC MARKETING OF THE CULTURAL HERITAGE TOURISM DESTINATION: THE CASE STUDY OF DUBROVNIK." Ekonomska misao i praksa, vol. , br. 1, 2018, str. 29-51. https://hrcak.srce.hr/202271. Citirano 24.06.2021.
Chicago 17th Edition
Karamehmedović, Deša. "“PUSH-PULL” ANALYSIS TOWARDS CREATING HOLISTIC MARKETING OF THE CULTURAL HERITAGE TOURISM DESTINATION: THE CASE STUDY OF DUBROVNIK." Ekonomska misao i praksa , br. 1 (2018): 29-51. https://hrcak.srce.hr/202271
Harvard
Karamehmedović, D. (2018). '“PUSH-PULL” ANALYSIS TOWARDS CREATING HOLISTIC MARKETING OF THE CULTURAL HERITAGE TOURISM DESTINATION: THE CASE STUDY OF DUBROVNIK', Ekonomska misao i praksa, (1), str. 29-51. Preuzeto s: https://hrcak.srce.hr/202271 (Datum pristupa: 24.06.2021.)
Vancouver
Karamehmedović D. “PUSH-PULL” ANALYSIS TOWARDS CREATING HOLISTIC MARKETING OF THE CULTURAL HERITAGE TOURISM DESTINATION: THE CASE STUDY OF DUBROVNIK. Ekonomska misao i praksa [Internet]. 2018 [pristupljeno 24.06.2021.];(1):29-51. Dostupno na: https://hrcak.srce.hr/202271
IEEE
D. Karamehmedović, "“PUSH-PULL” ANALYSIS TOWARDS CREATING HOLISTIC MARKETING OF THE CULTURAL HERITAGE TOURISM DESTINATION: THE CASE STUDY OF DUBROVNIK", Ekonomska misao i praksa, vol., br. 1, str. 29-51, 2018. [Online]. Dostupno na: https://hrcak.srce.hr/202271. [Citirano: 24.06.2021.]

Sažetak
Application of holistic destination marketing in the heritage destination enables self-sustenance of the cultural heritage and the sustainability of the destination in the long term. The third aim of marketing is to create the tourism offer which will satisfy the expectations of the visitors. The questions of expectations are connected to tourists’ psychological characteristics, primarily tourist motivation. The main aim of the research of the cultural tourist demand presented in this study is to identify the motives of the tourists’ choice to visit Dubrovnik in the postseason using “push-pull” analysis. The results show that the most important push factor is “education about culture, history, and the heritage of Dubrovnik” and the most important pull factor is the “City Walls”. The results of the research would be helpful for marketers to identify the target markets, to create innovative and high-quality cultural tourism products, and for better communication and understanding between all stakeholders.

Ključne riječi
Dubrovnik; cultural tourist demand; motivation; culture motive; “push-pull” analysis

Hrčak ID: 202271

URI
https://hrcak.srce.hr/202271

Posjeta: 1.551 *