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PRELIMINARY STUDY OF PERSONAL MARKETING IN THE DIGITAL ENVIRONMENT: ATTRIBUTES AND PERCEPTION OF INTERNET USERS IN CROATIA

Drago Ružić ; J. J. Strossmayer University of Osijek
Antun Biloš   ORCID icon orcid.org/0000-0003-1676-5959 ; J. J. Strossmayer University of Osijek
Filip Radulović   ORCID icon orcid.org/0000-0001-8522-123X ; Embassy of India, Zagreb

Puni tekst: engleski, pdf (488 KB) str. 209-229 preuzimanja: 554* citiraj
APA 6th Edition
Ružić, D., Biloš, A. i Radulović, F. (2018). PRELIMINARY STUDY OF PERSONAL MARKETING IN THE DIGITAL ENVIRONMENT: ATTRIBUTES AND PERCEPTION OF INTERNET USERS IN CROATIA. Ekonomska misao i praksa, (1), 209-229. Preuzeto s https://hrcak.srce.hr/202280
MLA 8th Edition
Ružić, Drago, et al. "PRELIMINARY STUDY OF PERSONAL MARKETING IN THE DIGITAL ENVIRONMENT: ATTRIBUTES AND PERCEPTION OF INTERNET USERS IN CROATIA." Ekonomska misao i praksa, vol. , br. 1, 2018, str. 209-229. https://hrcak.srce.hr/202280. Citirano 19.06.2021.
Chicago 17th Edition
Ružić, Drago, Antun Biloš i Filip Radulović. "PRELIMINARY STUDY OF PERSONAL MARKETING IN THE DIGITAL ENVIRONMENT: ATTRIBUTES AND PERCEPTION OF INTERNET USERS IN CROATIA." Ekonomska misao i praksa , br. 1 (2018): 209-229. https://hrcak.srce.hr/202280
Harvard
Ružić, D., Biloš, A., i Radulović, F. (2018). 'PRELIMINARY STUDY OF PERSONAL MARKETING IN THE DIGITAL ENVIRONMENT: ATTRIBUTES AND PERCEPTION OF INTERNET USERS IN CROATIA', Ekonomska misao i praksa, (1), str. 209-229. Preuzeto s: https://hrcak.srce.hr/202280 (Datum pristupa: 19.06.2021.)
Vancouver
Ružić D, Biloš A, Radulović F. PRELIMINARY STUDY OF PERSONAL MARKETING IN THE DIGITAL ENVIRONMENT: ATTRIBUTES AND PERCEPTION OF INTERNET USERS IN CROATIA. Ekonomska misao i praksa [Internet]. 2018 [pristupljeno 19.06.2021.];(1):209-229. Dostupno na: https://hrcak.srce.hr/202280
IEEE
D. Ružić, A. Biloš i F. Radulović, "PRELIMINARY STUDY OF PERSONAL MARKETING IN THE DIGITAL ENVIRONMENT: ATTRIBUTES AND PERCEPTION OF INTERNET USERS IN CROATIA", Ekonomska misao i praksa, vol., br. 1, str. 209-229, 2018. [Online]. Dostupno na: https://hrcak.srce.hr/202280. [Citirano: 19.06.2021.]

Sažetak
The paper focuses on the rapidly changing digital technologies and their influence on the development of personal marketing and personal branding. Digital technologies have fundamentally changed various personal and professional communication systems, as well as communication habits and attitudes of their users. Consequently, personal marketing has been strongly influenced by the development of information and communication technologies, especially internet and mobile availability. Personal web-sites, social networks, mobile applications and various other tools allow individuals to create their personal digital identities and allow self-positioning. The current usage of internet-based tools for personal branding and related preferences and attitudes of Croatian internet users were the main sections of the conducted research. Data was collected through an online survey. The preliminary research analysis is provided, which shows respondents’ views on the impact of digital technologies on privacy and online presence. Collected data shows extensive internet use, especially on a daily basis, empowered by omnipresence of mobile devices, smart phones and even wearables. In addition, users rely heavily on various social networks and mobile applications mostly for limited communication groups (friends and family). However, respondents are in general not familiar with online personal marketing and most of them don’t have personal websites or other tools for personal branding.

Ključne riječi
personal marketing; online personal branding; digital marketing; personal website; Croatia

Hrčak ID: 202280

URI
https://hrcak.srce.hr/202280

Posjeta: 817 *