Pregledni rad

ECOLOGICAL CHALLENGES OF TRADE MANAGEMENT IN GLOBAL ENVIRONMENT

Sreten Ćuzović ; Ekonomski fakultet, Niš
Đorđe Ćuzović ; strudent doktroskog studija

Sažetak

Trade co could not observe particularly without space and time, on the controly, by endanger of environments (according to Kotler – physical environment), the marketing and ecology are approaching. On this Base the ecological marketing appeared, as Well eco trade etc. Ecologists are not opposite to marketing and trade need contain maximum of profit but by protection of environments. Kotler pointed out to manager‘s of marketing on ecological request of consumers. The buyer‘s estimation of »set« of off er of trade company are spread on eco-quality. For making of definite remark about eco-quality , help us eco standards ISO 14000. The trade management will more and more take the final examination on problems of eco-quality, if we want to be a part in the European Union, by note that in our terminology we need used to ecomanagement and ecomarketing

Ključne riječi

ecological marketing; eco trade; eco-quality; customers

Hrčak ID:

50662

URI

https://hrcak.srce.hr/50662

Datum izdavanja:

31.12.2009.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.594 *