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ANALYSIS OF THE WEB-SITE QUALITY OF FIVE-STAR HOTELS IN THE REPUBLIC OF CROATIA

Vlado Galičić ; Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia
Mislav Šimunić ; Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia

Puni tekst: engleski, pdf (320 KB) str. 280-292 preuzimanja: 1.843* citiraj
APA 6th Edition
Galičić, V. i Šimunić, M. (2010). ANALYSIS OF THE WEB-SITE QUALITY OF FIVE-STAR HOTELS IN THE REPUBLIC OF CROATIA. Informatologia, 43 (4), 280-292. Preuzeto s https://hrcak.srce.hr/63965
MLA 8th Edition
Galičić, Vlado i Mislav Šimunić. "ANALYSIS OF THE WEB-SITE QUALITY OF FIVE-STAR HOTELS IN THE REPUBLIC OF CROATIA." Informatologia, vol. 43, br. 4, 2010, str. 280-292. https://hrcak.srce.hr/63965. Citirano 25.06.2019.
Chicago 17th Edition
Galičić, Vlado i Mislav Šimunić. "ANALYSIS OF THE WEB-SITE QUALITY OF FIVE-STAR HOTELS IN THE REPUBLIC OF CROATIA." Informatologia 43, br. 4 (2010): 280-292. https://hrcak.srce.hr/63965
Harvard
Galičić, V., i Šimunić, M. (2010). 'ANALYSIS OF THE WEB-SITE QUALITY OF FIVE-STAR HOTELS IN THE REPUBLIC OF CROATIA', Informatologia, 43(4), str. 280-292. Preuzeto s: https://hrcak.srce.hr/63965 (Datum pristupa: 25.06.2019.)
Vancouver
Galičić V, Šimunić M. ANALYSIS OF THE WEB-SITE QUALITY OF FIVE-STAR HOTELS IN THE REPUBLIC OF CROATIA. Informatologia [Internet]. 2010 [pristupljeno 25.06.2019.];43(4):280-292. Dostupno na: https://hrcak.srce.hr/63965
IEEE
V. Galičić i M. Šimunić, "ANALYSIS OF THE WEB-SITE QUALITY OF FIVE-STAR HOTELS IN THE REPUBLIC OF CROATIA", Informatologia, vol.43, br. 4, str. 280-292, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/63965. [Citirano: 25.06.2019.]

Sažetak
The marketing presentation of the overall offering via the Internet is becoming an increasingly important factor in the successful performance of any hotel as a business system. More and more, and to a growing extent, the representatives of hospitality and tourism demand are using the Internet, a modern mass media, to acquire information relevant to the offering. The paper analyses the quality of the Web sites of all Croatian hotels falling into the first category, which gives them the right to carry five stars. This type of sample was chosen with the aim of demonstrating how hotels in the highest category have developed their presentational Internet models. The paper’s hypothesis is: The best hotels have the best-defined Web-page contents. The task of research is to determine whether the actual contents of these Web sites deviate in any way from the established guidelines of the Multi Medial Information Model, which the authors have taken as being an ideal model and which they consider is capable of creating the preconditions to achieving enhanced performance on the tourist market. In accordance with analysis results, the authors seek to suggest measures to improve the current condition of the Internet presentations of the best hotels and the individual segments of their overall product.

Ključne riječi
Internet; Web site; hotel; hotel product; marketing

Hrčak ID: 63965

URI
https://hrcak.srce.hr/63965

[hrvatski]

Posjeta: 3.451 *