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Publication date: June 2018

Published on HRČAK: 27 June 2018
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RAČUNOVODSTVENE MANIPULACIJE U FINANCIJSKIM IZVJEŠTAJIMA PODUZEĆA – ISTRAŽIVANJE MOTIVACIJE I POTICAJA (str.3-27) croatianpdf 467 KB
Dragan Gabrić, Mladen Miljko
Original scientific paper
 
“PUSH-PULL” ANALYSIS TOWARDS CREATING HOLISTIC MARKETING OF THE CULTURAL HERITAGE TOURISM DESTINATION: THE CASE STUDY OF DUBROVNIK (str.29-51) englishpdf 348 KB
Deša Karamehmedović
Original scientific paper
 
IZAZOVI UPRAVLJANJA CIJENAMA U MULTIKANALNOJ MALOPRODAJI (str.55-76) croatianpdf 627 KB
Jelena Franjković, Davor Dujak, Marta Botkuljak
Preliminary communication
 
CROATIAN STUDENTS AND ALCOHOL CONSUMPTION – IMPLICATIONS FOR SOCIAL MARKETING (str.77-101) englishpdf 356 KB
Mirna Leko Šimić, Sofija Turjak
Preliminary communication
 
IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT? (str.103-121) englishpdf 323 KB
Dina Lončarić, Jasmina Dlačić, Andrijana Kos Kavran
Preliminary communication
 
BUSINESS NEEDS FOR OLAP AND DATA MINING TOOLS: EVIDENCE FROM KOSOVO COMPANIES (str.123-137) englishpdf 235 KB
Emin Qerim Neziraj, Aferdita Berisha Shaqiri
Preliminary communication
 
MARKETING DIONIKA: PREMA BOLJEM RAZUMIJEVANJU DRUŠTVENE ODGOVORNOSTI MARKETINGA (str.141-156) croatianpdf 281 KB
Marija Čutura
Review article
 
INTERNAL MARKET ORIENTATION AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR IN THE HOSPITALITY INDUSTRY – A LITERATURE REVIEW (str.157-176) englishpdf 294 KB
Matina Gjurašić, Dina Lončarić
Review article
 
MOGUĆNOSTI IMPLEMENTACIJE KONCEPTA UČEĆE ORGANIZACIJE S OBZIROM NA KULTURALNE SPECIFIČNOSTI (str.177-207) croatianpdf 372 KB
Nataša Rupčić, Edita Gaica
Review article
 
PRELIMINARY STUDY OF PERSONAL MARKETING IN THE DIGITAL ENVIRONMENT: ATTRIBUTES AND PERCEPTION OF INTERNET USERS IN CROATIA (str.209-229) englishpdf 488 KB
Drago Ružić, Antun Biloš, Filip Radulović
Review article
 
HOTEL BAŠTINA U FUNKCIJI RAZVOJA KULTURNE I KREATIVNE PONUDE DESTINACIJE (str.231-247) croatianpdf 279 KB
Christian Stipanović
Review article
 
OBILJEŽJA POSLOVNIH ANĐELA U HRVATSKOJ (str.249-266) croatianpdf 717 KB
Marija Šimić Šarić, Nikolina Krstičević
Review article
 
DOGAĐAJI U FUNKCIJI BOLJEG PLASMANA TURISTIČKE DESTINACIJE, PRIMJER DUBROVNIKA (str.267-284) croatianpdf 577 KB
Vesna Vrtiprah, Sanja Sentić
Review article
 
STAVOVI I PERCEPCIJE ŽENA NA RUKOVODEĆIM POZICIJAMA O NJIHOVOM POLOŽAJU NA RADNOM MJESTU (str.287-313) croatianpdf 955 KB
Sonja Nidogon Višnjić, Nina Begičević Ređep, Violeta Vidaček-Hainš
Professional paper
 
VAŽNOST PRIOPĆENJA EUROPSKE SREDIŠNJE BANKE KAO INSTRUMENTA MONETARNE POLITIKE U OKRUŽENJU NISKIH KAMATNIH STOPA (str.315-332) croatianpdf 526 KB
Danijel Petrović
Professional paper
 
RELIGIJA I EKONOMSKA INTEGRACIJA MIGRANATA U EUROPSKOJ UNIJI (str.335-374) croatianpdf 398 KB
Predrag Haramija, Tanja Trošelj Miočević
Other
 
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